Five steps from brief to batch delivery

Detailed workflow steps

1. 01

   Receive the product brief

   Everything starts with the merchant. They supply you with factual product information: names, specifications, materials, dimensions, permitted images, and any platform requirements. Your job begins by reading this brief carefully and organising the data before you write a word.

   You will practise using an intake template — a structured checklist that ensures you have captured all the facts you need before moving to drafting. Nothing is invented: accuracy to the brief is the foundation of the service.

2. 02

   Structure the data

   Raw product facts are rarely in the order a listing needs them. This step is about sorting information into the right buckets: category, key attributes, variant options, images, and compliance notes.

   The masterclass shows you how to map a merchant's input document to a standard listing structure, so every downstream step — title, description, images — has the right source material.

3. 03

   Draft titles, descriptions and attributes with AI

   With structured data in hand, you use AI writing tools to draft accurate, readable titles and descriptions. The AI drafts from the facts you supply — you review and refine to ensure nothing is added, exaggerated, or invented.

   You learn where AI is genuinely useful (speed and formatting) and where human review is essential (accuracy, rights, platform rules). The skill is in knowing the difference.

4. 04

   Prepare images and variants

   Listings that fail QA often fail on images or variant setup. This step covers how to prepare image checklists from the merchant's authorised assets, how to document variation options (size, colour, bundle), and how to flag gaps before handoff.

   You do not source or edit images — that remains with the merchant. You prepare the checklist, confirm authorised assets are in scope, and document anything missing.

5. 05

   Quality-check and hand off to the merchant

   Before you deliver, you run the batch through a QA checklist: every field populated, descriptions match source data, no unsupported claims, images documented, platform requirements met. Then you package the output and return it to the merchant for final review and submission.

   Final accuracy and platform submission are always the merchant's responsibility. Your deliverable is a clean, accurate draft batch, ready for their review. This protects both you and the merchant.